Awareness as a measure of sponsorship effectiveness: the Adelaide Formula One Grand Prix and evidence of incidental ambush effects

✍ Scribed by Quester, Pascale G.

• Book ID: 111860158
• Publisher: Taylor and Francis Group
• Year: 1997
• Tongue: English
• Weight: 277 KB
• Volume: 3
• Category: Article
• ISSN: 1352-7266
• DOI: 10.1080/135272697346014