Avoiding the legal pitfalls of testimoni
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Erica B. Garay; Alan S. Rutkin
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Article
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1997
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Wiley (John Wiley & Sons)
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English
โ 391 KB
Testimonials or "endorsements" by ordinary people, celebrities, experts, or organizations, when used in healthcare advertising, can help persuade consumers to purchase the product or service being promoted. Although an endorsement may appear to insulate the advertiser from the statements offered, t