Authentic leadership

✍ Scribed by Jim Champy

• Book ID: 102471170
• Publisher: John Wiley and Sons
• Year: 2009
• Weight: 337 KB
• Volume: 2009
• Category: Article
• ISSN: 1087-8149
• DOI: 10.1002/ltl.363

✦ Synopsis

Abstract

Customers increasingly demand authenticity, transparency, and complete honesty in the companies they deal with. As a company grows, authenticity becomes even more important. Authenticity illuminates a company's sense of purpose. Using a detailed case study of the Honest Tea Company, this article demonstrates leadership strategies for promoting authenticity and other critical values.