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Australian women in advertising in the twentieth century

✍ Scribed by Dickenson, Jacqueline

Publisher
Palgrave Macmillan
Year
2016
Tongue
English
Leaves
155
Series
Palgrave pivot
Category
Library
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✦ Synopsis

Advertising : a suitable career? -- Educating shoppers in the 1920s -- Elma Kelly's empire : an Australian in Asia -- Looking out to the world -- The girls who made it -- Advertising and beyond -- Women experts and consumer culture -- Selling fashion after World War Two -- Bold invaders : the impact of the women's movement

✦ Table of Contents

Introduction1. Advertising: A Suitable Career?2. Educating Shoppers in the 1920s3. Elma Kelly's Empire: An Australian in Asia4. Looking Out To The World5. The Girls Who Made It6. Advertising and Beyond7. Women Experts and Consumer Culture8. Selling Fashion after World War Two9. Bold Invaders: The Impact of the Women's MovementConclusion

✦ Subjects

Women in the advertising industry;Women in the advertising industry--Australia--History--20th century;Women in the advertising industry--History--20th century--Australia;History;Women in the advertising industry -- Australia -- History -- 20th century;Australia;Women in the advertising industry -- History -- 20th century -- Australia

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