Audience research: Back to square one — At a higher level of insight?

✍ Scribed by Karl Erik Rosengren

• Book ID: 103691068
• Publisher: Elsevier Science
• Year: 1992
• Tongue: English
• Weight: 217 KB
• Volume: 21
• Category: Article
• ISSN: 0304-422X
• DOI: 10.1016/0304-422x(92)90007-p