๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Audience Involvement in Advertising: Four Levels

โœ Scribed by Anthony G. Greenwald and Clark Leavitt

Book ID
118070767
Publisher
University of Chicago Press
Year
1984
Tongue
English
Weight
420 KB
Volume
11
Category
Article
ISSN
0093-5301

No coin nor oath required. For personal study only.

๐Ÿ“œ SIMILAR VOLUMES

Effects of youth, price, and audience si
Effects of youth, price, and audience size on alcohol advertising in magazines
โœ Jon P. Nelson; Douglas J. Young ๐Ÿ“‚ Article ๐Ÿ“… 2008 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 89 KB

## Abstract In this paper, we study the effects of youth readership, price of advertisements, and audience size on alcohol advertising in 35 major magazines. The regressions also account for readership demographics (adult reader age, income, gender, race), magazine characteristics (newsstand sales,