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Audience Effects on Self-Presentation in Childhood

✍ Scribed by Robin Banerjee


Book ID
108539101
Publisher
John Wiley and Sons
Year
2002
Tongue
English
Weight
106 KB
Volume
11
Category
Article
ISSN
0961-205X

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## Abstract In this paper, we study the effects of youth readership, price of advertisements, and audience size on alcohol advertising in 35 major magazines. The regressions also account for readership demographics (adult reader age, income, gender, race), magazine characteristics (newsstand sales,