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Audience characteristics and the price of advertising in a circulation industry: evidence from US magazines

✍ Scribed by Craig A. Depken II

Book ID: 116571134
Publisher: Elsevier Science
Year: 2004
Tongue: English
Weight: 216 KB
Volume: 16
Category: Article
ISSN: 0167-6245
DOI: 10.1016/j.infoecopol.2003.08.001

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