Attitude Toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising

✍ Scribed by Jinsong Huang; Song Su; Liuning Zhou; Xi Liu

• Book ID: 119262871
• Publisher: John Wiley and Sons
• Year: 2013
• Tongue: English
• Weight: 463 KB
• Volume: 27
• Category: Article
• ISSN: 1094-9968
• DOI: 10.1016/j.intmar.2012.06.001