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Attitude toward advertising through sport: A theoretical framework

✍ Scribed by Do Young Pyun; Jeffrey D. James

Book ID: 116885782
Publisher: Elsevier
Year: 2011
Tongue: English
Weight: 216 KB
Volume: 14
Category: Article
ISSN: 1441-3523
DOI: 10.1016/j.smr.2009.12.002

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