The moderation of ambivalence on attitud
β
Sandro Costarelli; Pasquale Colloca
π
Article
π
2006
π
John Wiley and Sons
π
English
β 126 KB
## Abstract Attitudinal ambivalence has been found to moderate attitudeβintention relations. However, no prior work has investigated the mechanisms by which this moderation effect occurs. The present research attempted to address this issue. Across two studies, there was evidence that an Ambivalenc