Attitude formation from product trial: Distinct roles of cognition and affect for hedonic and functional products

✍ Scribed by Deanna S. Kempf

• Publisher: John Wiley and Sons
• Year: 1999
• Tongue: English
• Weight: 165 KB
• Volume: 16
• Category: Article
• ISSN: 0742-6046
• DOI: 10.1002/(sici)1520-6793(199901)16:1<35::aid-mar3>3.0.co;2-u