At-destination visitor information search and venue decision strategies

✍ Scribed by Robin B. DiPietro; Youcheng Wang; Paul Rompf; Denver Severt

• Book ID: 102444480
• Publisher: John Wiley and Sons
• Year: 2007
• Tongue: English
• Weight: 121 KB
• Volume: 9
• Category: Article
• ISSN: 1099-2340
• DOI: 10.1002/jtr.600

✦ Synopsis

Abstract

Numerous studies have been conducted on consumers' information search prior to arrival at a destination. This study attempts to continue to fill a research gap focusing on travellers' information search behaviour for services not only before the trip but in transit to the destination and once at a destination. In particular, the research explores service‐related decisions before and during a trip, the sources of information utilised, which include locals residing at a destination, and how demographic and trip purpose characteristics influence decision‐making. Using the results of this study, practitioners and academics alike can design effective strategies for marketing to travellers. Copyright © 2007 John Wiley & Sons, Ltd.