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Asymmetries in the Effects of Drivers of Brand Loyalty Between Early and Late Adopters and Across Technology Generations

✍ Scribed by Lam, Shun Yin; Shankar, Venkatesh


Book ID
120757365
Publisher
John Wiley and Sons
Year
2014
Tongue
English
Weight
708 KB
Volume
28
Category
Article
ISSN
1094-9968

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