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Asymmetric Social Interactions in Physician Prescription Behavior: The Role of Opinion Leaders

โœ Scribed by Nair, Harikesh S; Manchanda, Puneet; Bhatia, Tulikaa


Book ID
120457053
Publisher
American Marketing Association
Year
2010
Tongue
English
Weight
275 KB
Volume
47
Category
Article
ISSN
0022-2437

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