Marketing identity preserved grain produ
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Gary W. Brester; Arlo Biere; Justin Armbrister
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Article
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1996
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John Wiley and Sons
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English
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Increasing demand for identity preserved grains in the production of new food and nonfood products may stimulate a parallel development of new marketing channels. Observations of strategic issues that must be addressed by firm seeking to market identity preserved grains were obtained from studying t