𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Assessing the influence of motivations and attitude on mobile social networking use

✍ Scribed by Silvia Sanz-Blas, Carla Ruiz-Mafé, Jose Martí-Parreño…

Book ID
120802211
Publisher
Springer-Verlag
Year
2013
Weight
245 KB
Volume
1
Category
Article
ISSN
2194-0061

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The influence of personality on active a
The influence of personality on active and passive use of social networking sites
✍ Margherita Pagani; Charles F. Hofacker; Ronald E. Goldsmith 📂 Article 📅 2011 🏛 John Wiley and Sons 🌐 English ⚖ 108 KB

## Abstract Managers are more and more interested in social networking sites because they provide opportunities for strengthening relationships with customers as well as site content and service. Using social networking sites effectively, however, depends on understanding both the psychological att