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Assessing the consumer decision process in the digital marketplace

✍ Scribed by Thompson S.H. Teo; Yon Ding Yeong


Book ID
114230792
Publisher
Elsevier Science
Year
2003
Tongue
English
Weight
225 KB
Volume
31
Category
Article
ISSN
0305-0483

No coin nor oath required. For personal study only.


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A national sample of 532 consumers was assessed on 15 different scenarios that reflect questionable behaviors by consumers. The results indicate that consumers are ethically predisposed as they generally express little tolerance for behavioral transgressions on the part of the customer. Factor analy