Consumer transgressions in the marketpla
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H. Robert Dodge; Elizabeth A. Edwards; Sam Fullerton
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Article
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1996
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John Wiley and Sons
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English
β 961 KB
A national sample of 532 consumers was assessed on 15 different scenarios that reflect questionable behaviors by consumers. The results indicate that consumers are ethically predisposed as they generally express little tolerance for behavioral transgressions on the part of the customer. Factor analy