✦ LIBER ✦
Assessing potential threats to incumbent brands: New product positioning under price competition in a multisegmented market
✍ Scribed by Hosun Rhim; Lee G. Cooper
- Book ID
- 116568356
- Publisher
- Elsevier Science
- Year
- 2005
- Tongue
- English
- Weight
- 296 KB
- Volume
- 22
- Category
- Article
- ISSN
- 0167-8116
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