Assessing managerial methods for evaluating place brand equity: A qualitative investigation

✍ Scribed by Zavattaro, Staci M.; Daspit, Joshua J.; Adams, Frank G.

• Book ID: 126525513
• Publisher: Elsevier Science
• Year: 2015
• Tongue: English
• Weight: 696 KB
• Volume: 47
• Category: Article
• ISSN: 0261-5177
• DOI: 10.1016/j.tourman.2014.08.018