Assessing mainland Chinese tourists' satisfaction with Hong Kong using tourist satisfaction index
✍ Scribed by Haiyan Song; Gang Li; Robert van der Veen; Jason L. Chen
- Book ID
- 102446518
- Publisher
- John Wiley and Sons
- Year
- 2010
- Tongue
- English
- Weight
- 263 KB
- Volume
- 13
- Category
- Article
- ISSN
- 1099-2340
- DOI
- 10.1002/jtr.801
No coin nor oath required. For personal study only.
✦ Synopsis
The purpose of this study is to test a two-step tourist satisfaction index framework empirically. The fi rst step estimates sectorallevel satisfaction indexes based on a structural equation model, and the second obtains an overall tourist satisfaction index by conducting second-order confi rmatory factor analysis. This study is a pilot test of the theoretical framework based on three tourismrelated service sectors in Hong Kong. The results indicate that mainland Chinese tourists are most satisfi ed with the hotel sector in Hong Kong, followed by the retail sector, and least satisfi ed with local tour operators. The aggregate tourist satisfaction index is 74.04 out of 100. The results of this study have important practical implications for long-term destination management.