𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Assessing damages for non-performance of a travel professional—a suggested use of “servqual”

✍ Scribed by Bruce S. Urdang; Richard M. Howey


Book ID
104314401
Publisher
Elsevier Science
Year
2001
Tongue
English
Weight
86 KB
Volume
22
Category
Article
ISSN
0261-5177

No coin nor oath required. For personal study only.

✦ Synopsis


The failure of a travel or tour professional to deliver adequate service as contracted for could result in a lawsuit. If the service provider loses the suit a judgment will be entered against it. The courts have recognized that a mere refund of the amounts paid for the trip is not a just or adequate remedy. At this time there are no standards or rules upon which the amount of such a damage award could be based. Thus the potential cost of a service failure to the service provider is unknown.

For illustrative purposes, the SERVQUAL model which has been designed to measure a consumer's satisfaction with a service is used to help identify the service components which failed. Examples are given as to how such a model could be used to determine the amount of damages that would be awarded a traveler. Implications for travel and tourism professionals are discussed.

2001 Elsevier Science Ltd. All rights reserved.


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