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Assessing Customer Satisfaction in a V-commerce Environment

✍ Scribed by Chang, Shuchih Ernest; Jang, Yu-Teng


Book ID
125845673
Publisher
Lawrence Erlbaum Associates, Inc.
Year
2009
Tongue
English
Weight
728 KB
Volume
19
Category
Article
ISSN
1091-9392

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Customer satisfaction index (CSI) is an important concept for evaluating the quality of service in e-commerce. It permits to evaluate the validity of an e-commerce operation from the point of view of consumers. In this paper, we present a model of CSI in e-commerce using fuzzy techniques and provide