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Assessing a Firm's Web Presence: A Heuristic Evaluation Procedure for the Measurement of Usability

✍ Scribed by Agarwal, Ritu; Venkatesh, Viswanath


Book ID
121860156
Publisher
INFORMS
Year
2002
Tongue
English
Weight
260 KB
Volume
13
Category
Article
ISSN
1047-7047

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Assessing a Firm's Web Presence: A Heuri
✍ Agarwal, Ritu; Venkatesh, Viswanath πŸ“‚ Article πŸ“… 2002 πŸ› INFORMS 🌐 English βš– 260 KB

Web site usability is a critical metric for assessing the quality of a firm's Web presence. A measure of usability must not only provide a global rating for a specific Web site, ideally it should also illuminate specific strengths and weaknesses associated with site design. In this paper, we describ