Assessing a Firm's Web Presence: A Heuri
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Agarwal, Ritu; Venkatesh, Viswanath
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Article
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2002
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INFORMS
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English
β 260 KB
Web site usability is a critical metric for assessing the quality of a firm's Web presence. A measure of usability must not only provide a global rating for a specific Web site, ideally it should also illuminate specific strengths and weaknesses associated with site design. In this paper, we describ