<b>A straightforward, non-technical guide to the next major marketing tool</b> <p><i>Artificial Intelligence for Marketing</i> presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will <i>not</i> teach you to be a data scientistβbut
Artificial Intelligence for Marketing: Practical Applications
β Scribed by Jim Sterne
- Publisher
- Wiley
- Year
- 2017
- Tongue
- English
- Leaves
- 361
- Series
- Wiley and SAS Business Series
- Edition
- 1
- Category
- Library
No coin nor oath required. For personal study only.
β¦ Subjects
Marketing;Direct;Global;Industrial;Multilevel;Product Management;Research;Telemarketing;Web Marketing;Marketing & Sales;Business & Money
π SIMILAR VOLUMES
<span><span><b>A straightforward, non-technical guide to the next major marketing tool</b><p><i>Artificial Intelligence for Marketing</i> presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will <i>not</i> teach you to be a data sc
<p><span>Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of A
Artificial Intelligence for Capital Market throws light on the application of AI/ML techniques in the financial capital markets. This book discusses the challenges posed by the AI/ML techniques as these are prone to "black box" syndrome. The complexity of understanding the underlying dynamics for re
This book highlights the latest advances in the field of artificial intelligence and related technologies, with a special focus on sustainable development and environmentally friendly artificial intelligence applications. Discussing theory, applications and research, it covers all aspects of artific