✦ LIBER ✦
Are points like money? An empirical investigation of reward promotion effectiveness for multicategory retailers
✍ Scribed by Wei, Liyuan; Xiao, Junji
- Book ID
- 121437378
- Publisher
- Springer US
- Year
- 2013
- Tongue
- English
- Weight
- 229 KB
- Volume
- 26
- Category
- Article
- ISSN
- 0923-0645
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