Are null results becoming an endangered species in marketing?

✍ Scribed by Raymond Hubbard; J. Scott Armstrong

• Book ID: 105029372
• Publisher: Springer US
• Year: 1992
• Tongue: English
• Weight: 695 KB
• Volume: 3
• Category: Article
• ISSN: 0923-0645
• DOI: 10.1007/bf00993992