Are Men Seduced by Red? The Effect of Red Versus Black Prices on Price Perceptions

✍ Scribed by Puccinelli, Nancy M. (author);Chandrashekaran, Rajesh (author);Grewal, Dhruv (author);Suri, Rajneesh (author)

• Book ID: 120009632
• Publisher: Elsevier Science
• Year: 2013
• Tongue: English
• Weight: 776 KB
• Volume: 89
• Category: Article
• ISSN: 0022-4359
• DOI: 10.1016/j.jretai.2013.01.002