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Are health claims and functional foods a route to improving the nation's health?

✍ Scribed by Professor Judith Buttriss

Book ID
110935662
Publisher
John Wiley and Sons
Year
2010
Tongue
English
Weight
70 KB
Volume
35
Category
Article
ISSN
1471-9827

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πŸ“œ SIMILAR VOLUMES

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Do Health Claims and Prior Awareness Influence Consumers' Preferences for Unhealthy Foods? The Case of Functional Children's Snacks
✍ Athanasios Krystallis; Polymeros Chrysochou πŸ“‚ Article πŸ“… 2011 πŸ› John Wiley and Sons 🌐 English βš– 648 KB

## Abstract This study investigates if and how the translation of different types of functionality into measurable β€œamounts” of healthiness influences parents' preference for an a priori unhealthy (but tasty) food product (i.e., sweet or salty children's snacks). Moreover, it aims to explore whethe