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Are Growing SMEs More Market-Oriented and Brand-Oriented?

✍ Scribed by Helen Reijonen; Tommi Laukkanen; Raija Komppula; Sasu Tuominen


Book ID
117961956
Publisher
John Wiley and Sons
Year
2012
Tongue
English
Weight
105 KB
Volume
50
Category
Article
ISSN
0447-2778

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Market-oriented is more than being custo
✍ Stanley F. Slater; John C. Narver πŸ“‚ Article πŸ“… 1999 πŸ› John Wiley and Sons 🌐 English βš– 32 KB

Connor, in 'Customer-led and market-oriented: A matter of balance', argues, among other things, that we propose that market oriented businesses focus on future customer needs to the neglect of current customer needs, that market oriented businesses over-emphasize marketing activities in their value