✦ LIBER ✦
Are consumers what they consume? - Linking lifestyle segmentation to product attributes: an exploratory study of the Chinese mobile phone market
✍ Scribed by Zhu, Hengyuan; Wang, Qing; Yan, Ligang; Wu, Guisheng
- Book ID
- 126668055
- Publisher
- Westburn Publishers Ltd
- Year
- 2009
- Tongue
- English
- Weight
- 224 KB
- Volume
- 25
- Category
- Article
- ISSN
- 0267-257X
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