Approaching Consumer Culture: Global Flows and Local Contexts

✍ Scribed by Evgenia Krasteva-Blagoeva

• Publisher: Springer International Publishing
• Year: 2018
• Tongue: English
• Leaves: 303
• Series: International Series on Consumer Science
• Edition: 1st ed.
• Category: Library

✦ Synopsis

​This fascinating collection analyzes the impact of Western consumer culture on local cultures and consumption in Southeast Europe and East Asia. Cultural, historical, economic and sociopolitical contexts are examined regarding buying behaviors, usage and customization practices and consumer activism, specifically in Bulgaria, Serbia, and Romania as cultures continue to evolve in the post-socialist era, and in China and Japan as a continuation of movements toward modernity and progress. Surprising and thought-provoking contrasts stand out as consumers balance the global with the local in terms of clothing, technology, luxury items, and food. All chapters feature a wealth of empirical and cross-cultural data, and the presentation is framed by Professor Mike Featherstone’s theoretical essay on the origins of consumer culture and the consequences of two hundred years of increasing consumption for the human condition and the future of the planet.
Included in the coverage:

• “You are a socialist child like me”: Goods and Identity in Bulgaria
  
• Consumer Culture from Socialist Yugoslavia to Post-Socialist Serbia: Movements and Moments
  
• Preserves Exiting Socialism: Authenticity, Anti-Standardization, and Middle-Class Consumption in Post-Socialist Romania
  
• Modernization and the Department Store in Early 20th-Century Japan: Modern Girl and New Consumer Culture Lifestyles
  
• A Cultural Reading of Conspicuous Consumption in China
  

Approaching Consumer Culture broadens the cultural anthropology literature and will be welcomed by Western and Eastern scholars and researchers alike. Its depth and accessibility make it useful to university courses in cultural anthropology, cultural studies, and sociology.

✦ Table of Contents

Front Matter ....Pages i-xiv
Consumer Culture and Its Futures: Dreams and Consequences (Mike Featherstone)....Pages 1-46
“You Are a Socialist Child Like Me”: Goods and Identity in Bulgaria (Evgenia Krasteva-Blagoeva)....Pages 47-72
Consumer Culture from Socialist Yugoslavia to Post-socialist Serbia: Movements and Moments (Ildiko Erdei)....Pages 73-92
Overview of Consumer Culture in Bulgaria: From Perestroika to Facebook (Kristian Bankov)....Pages 93-111
Consuming “Others”: Post-socialist Realities and Paradoxes of Appropriation in Serbia (Marina Simić)....Pages 113-129
The Meanings and Practices of “Consumer Activism” in Postsocialist Bulgaria (Yuson Jung)....Pages 131-145
Preserves Exiting Socialism: Authenticity, Anti-standardization, and Middle-Class Consumption in Postsocialist Romania (Monica Stroe)....Pages 147-180
The Pleasures of Being Global: Cultural Consumption of Pizza and Sushi in a Bulgarian City (Iskra Velinova)....Pages 181-218
Consumption of the Past: Constructing Antiquity of an Archaeological Site in Bulgaria and Marketing the Ideological Narrative (Tsvete Lazova)....Pages 219-236
Modernization and the Department Store in Early-Twentieth-Century Japan: Modern Girl and New Consumer Culture Lifestyles (Tomoko Tamari)....Pages 237-255
A Cultural Reading of Conspicuous Consumption in China (Min Zhou)....Pages 257-269
Middle Stratum Consumption Patterns as a “Key” for Understanding Japanese Society (Maya Keliyan)....Pages 271-287
Back Matter ....Pages 289-296

✦ Subjects

Psychology; Economic Psychology; Consumer Behavior; Cultural Anthropology