Approaching Business Models from an Economic Perspective

✍ Scribed by Wei Wei, Wuxiang Zhu, Guiping Lin (auth.)

• Publisher: Springer-Verlag Berlin Heidelberg
• Year: 2013
• Tongue: English
• Leaves: 155
• Series: SpringerBriefs in Business
• Edition: 1
• Category: Library

✦ Synopsis

Approaching Business Models from an Economic Perspective examines business model logic and explores the model from different aspects including definition, design, functionality, elements, and self-sustaining logic. It explains the essence and core elements of a business model and unlocks its mysteries, helping transform business model practices into an expedient set of theories that in turn facilitate application in real scenarios. The book explores the logic behind the six major elements and enables entrepreneurs to study and implement business model theory and make decisions confidently based on a compelling logic. Moreover, it demonstrates through an array of convincing examples that a transaction structure and its six elements follow the principles of increasing transaction value, reducing transaction costs, and mitigating transaction risks.

✦ Table of Contents

Front Matter....Pages i-xiv
Introduction: The Business Model and Transaction Structure....Pages 1-5
Business Models and Transaction Value, Costs and Risks....Pages 7-24
The Business Model with Minimal Transaction Costs....Pages 25-46
Business Model Positioning and Strategic Positioning....Pages 47-57
Profit Model One: Fixed-Income, Remaining-Profit and Profit-Sharing....Pages 59-71
Profit Model Two: Admission, Toll, Parking, Fuel and Sharing Fees....Pages 73-78
Profit Model Three: Combined Pricing....Pages 79-85
Profit Sources....Pages 87-95
Creating Value Through Key Resources and Capabilities....Pages 97-105
Cash Flow Structure and Endogenous Finance....Pages 107-123
Platform-Based Business Models....Pages 125-134
The Soft Integrated Business Model....Pages 135-150

✦ Subjects

Business/Management Science, general; Economics general