Approach or avoid? The effect of regulatory focus on consumer behavioural responses to personal selling attempts

✍ Scribed by Xie, Guang-Xin; Kahle, Lynn R.

• Book ID: 126891518
• Publisher: M. E. Sharpe Inc.
• Year: 2014
• Tongue: English
• Weight: 187 KB
• Volume: 34
• Category: Article
• ISSN: 0885-3134
• DOI: 10.1080/08853134.2014.929503