๐”– Bobbio Scriptorium
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Applying the technology acceptance model to the online retailing of financial services

โœ Scribed by McKechnie, Sally; Winklhofer, Heidi; Ennew, Christine


Book ID
111931793
Publisher
Emerald Group Publishing Limited
Year
2006
Tongue
English
Weight
162 KB
Volume
34
Category
Article
ISSN
0959-0552

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## Abstract Consumer acceptance of technological innovations is crucial to marketing new products. According to the most influential model in this area, the Technology Acceptance Model (TAM), perceived usefulness (PU) and perceived ease of use (PEOU) determine users' behavioural intentions to use o