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Applying structured methods to Eco-innovation. An evaluation of the Product Ideas Tree diagram

✍ Scribed by E Jones; N.A Stanton; D Harrison


Book ID
104288936
Publisher
Elsevier Science
Year
2001
Tongue
English
Weight
263 KB
Volume
22
Category
Article
ISSN
0142-694X

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✦ Synopsis


This paper reports on the first test of the Product Ideas Tree diagram (PIT): a structured method aimed to help Eco-innovation. The PIT diagram structures ideas output from chaotic idea generating sessions. This study compared four ways of conducting an Eco-innovation workshop. The results show that structured methods help Eco-innovation by improving the constructive communication between the participants. Further development of the PIT diagram promises to contribute several new approaches to sustainable product and process design.