Applying organisational capability models to assess the maturity of digital-marketing governance

✍ Scribed by Chaffey, Dave

• Book ID: 121439789
• Publisher: Westburn Publishers Ltd
• Year: 2010
• Tongue: English
• Weight: 131 KB
• Volume: 26
• Category: Article
• ISSN: 0267-257X
• DOI: 10.1080/02672571003612192