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Applying behavioral theory to practice: an examination of the behavioral momentum metaphor

✍ Scribed by Paul K. Brandon; Daniel Houlihan

Publisher: John Wiley and Sons
Year: 1997
Tongue: English
Weight: 276 KB
Volume: 12
Category: Article
ISSN: 1072-0847
DOI: 10.1002/(sici)1099-078x(199707)12:3<113::aid-brt170>3.0.co;2-f

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✦ Synopsis

This paper discusses some of the difficulties that arise in the practical applications of theories derived from specific experimental settings. Nevin's metaphoric extension of the physical concept of momentum to modifying behavior (i.e., behavioral momentum) is used as a recent example. Problems in the application of behavioral momentum are discussed, alternative analyses are offered, and methods for further testing the process are suggested.

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