Applying applied research: selling the sequential line-up

✍ Scribed by R. C. L. Lindsay

• Book ID: 101279310
• Publisher: John Wiley and Sons
• Year: 1999
• Tongue: English
• Weight: 81 KB
• Volume: 13
• Category: Article
• ISSN: 0888-4080
• DOI: 10.1002/(sici)1099-0720(199906)13:3<219::aid-acp562>3.0.co;2-h

✦ Synopsis

An example of applied research (sequential line-ups) is described to illustrate the diculties of ensuring that results of applied research actually have an impact in an applied setting. Several factors that can increase the probability that the research results will have an impact on realworld practice are discussed. Even after the basic research has been accepted as useful (sold), continued monitoring (maintenance) may be required to ensure that the potential bene®ts of applied research are realized.