Applied Probability Models and Measurements in Marketing

Models in applied probability

✍ Hans Freudenthal 📂 Article 📅 1960 🏛 Springer Netherlands 🌐 English ⚖ 657 KB

[Stochastic Modelling and Applied Probab

[Stochastic Modelling and Applied Probability] Applied Probability and Queues Volume 51 || Exponential Change of Measure

✍ , 📂 Article 📅 2003 🏛 Springer New York ⚖ 475 KB

[Stochastic Modelling and Applied Probab

[Stochastic Modelling and Applied Probability] Martingale Methods in Financial Modelling Volume 36 || Discrete-time Security Markets

✍ Musiela, Marek 📂 Article 📅 2005 🏛 Springer Berlin Heidelberg ⚖ 706 KB

[Wiley Series in Probability and Statist

[Wiley Series in Probability and Statistics] Bayesian Statistics and Marketing (Rossi/Bayesian Statistics and Marketing) || Hierarchical Models for Heterogeneous Units

✍ Rossi, Peter E.; Allenby, Greg M.; McCulloch, Robert 📂 Article 📅 2006 🏛 John Wiley & Sons, Ltd 🌐 English ⚖ 936 KB

The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new p

[Wiley Series in Probability and Statist

[Wiley Series in Probability and Statistics] Bayesian Statistics and Marketing (Rossi/Bayesian Statistics and Marketing) || Unit-Level Models and Discrete Demand

✍ Rossi, Peter E.; Allenby, Greg M.; McCulloch, Robert 📂 Article 📅 2006 🏛 John Wiley & Sons, Ltd 🌐 English ⚖ 658 KB

Unit-Level Models and Discrete Demand ## Using this Chapter This chapter reviews models for discrete data. Much of the disaggregate data collected in marketing has discrete aspects to the quantities of goods purchased. Sections 4.1-4.3 review the latent variable approach to formulating models wit

[Wiley Series in Probability and Statist

[Wiley Series in Probability and Statistics] Bayesian Statistics and Marketing (Rossi/Bayesian Statistics and Marketing) || Wiley Series in Probability and Statistics

✍ Rossi, Peter E.; Allenby, Greg M.; McCulloch, Robert 📂 Article 📅 2006 🏛 John Wiley & Sons, Ltd 🌐 English ⚖ 811 KB

The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new p