𝔖 Bobbio Scriptorium
✦   LIBER   ✦

APPLICATIONS OF ELECTROGASTROGRAPHY TO PSYCHOPHYSIOLOGICAL RESEARCH


Book ID
111135931
Publisher
John Wiley and Sons
Year
2005
Tongue
English
Weight
66 KB
Volume
42
Category
Article
ISSN
0048-5772

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Validity, reliability, and applicability
✍ Yong Jian Wang; Michael S. Minor πŸ“‚ Article πŸ“… 2008 πŸ› John Wiley and Sons 🌐 English βš– 383 KB

## Abstract A variety of psychophysiological techniques have been used in the measurement of consumer reactions to marketing stimuli since the 60s. The objectives of this paper are: (1) to present a descriptive review of the psychophysiological techniques and (2) to discuss critical concerns about