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Application of the SMART Model in Two Successful Social Marketing Projects

✍ Scribed by Neiger, Brad L.; Thackeray, Rosemary

Book ID
120277310
Publisher
Informa UK (Taylor & Francis)
Year
2002
Tongue
English
Weight
457 KB
Volume
33
Category
Article
ISSN
1932-5037

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A. R. Andreasen's (1995) social marketing model (SMM) is applied to structure feedback counseling for individuals who are unemployed. The authors discuss techniques used in commercial marketing and how they are equally applicable to solving societal problems; SMM and its application to social interv