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Application of statistical process control to competitor benchmarks

โœ Scribed by Ted M. van Ryn

Publisher
John Wiley and Sons
Year
2000
Weight
132 KB
Volume
11
Category
Article
ISSN
1058-0247

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โœฆ Synopsis

This article outlines the application of statistical process control in the competitive analysis context of corporate Total Quality Management/Statistical Process Control (TQM/SPC). Using attribute measurements of competitor product samples and the descriptive statistics of SPC process analysis, the competitive analyst may objectively assess competitor product and process capability. The author routinely uses similar analyses to assess competitive advantage as a TQM benchmark component. A simple hypothetical example is given to illustrate the development of relationships between requirements, specifications, measurement distributions, manufacturing process selections, actionable data, and marketing collateral. The general technique described may be used with far greater sophistication in real situations to create compelling intellectual assets for executive decision support.

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