✦ LIBER ✦

Application of brand equity measures in service markets

✍ Scribed by Maio Mackay, Marisa

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Measuring brand equity for logistics ser

✍ Davis, Donna F.; Golicic, Susan L.; Marquardt, Adam 📂 Article 📅 2009 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 77 KB

Brand equity in hospital marketing

✍ Kyung Hoon Kim; Kang Sik Kim; Dong Yul Kim; Jong Ho Kim; Suk Hou Kang 📂 Article 📅 2008 🏛 Elsevier Science 🌐 English ⚖ 271 KB

Handbook of Hospitality Marketing Manage

✍ Kim, Woody G. 📂 Article 📅 2008 🏛 Elsevier ⚖ 201 KB

Brand equity in the business-to-business

✍ Mike Bendixen; Kalala A. Bukasa; Russell Abratt 📂 Article 📅 2004 🏛 Elsevier Science 🌐 English ⚖ 237 KB

A Study of Brand Equity in a Commodity M

✍ Mark Morrison; Mark Eastburn 📂 Article 📅 2006 🏛 Elsevier 🌐 English ⚖ 345 KB

Brand equity: is it more important in se

✍ Krishnan, Balaji C.; Hartline, Michael D. 📂 Article 📅 2001 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 133 KB