๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Anti-consumption and brand avoidance

โœ Scribed by Michael S.W. Lee; Judith Motion; Denise Conroy


Book ID
116618273
Publisher
Elsevier Science
Year
2009
Tongue
English
Weight
264 KB
Volume
62
Category
Article
ISSN
0148-2963

No coin nor oath required. For personal study only.


๐Ÿ“œ SIMILAR VOLUMES


Brand consumption and narrative of the s
โœ Sharon Schembri; Bill Merrilees; Stine Kristiansen ๐Ÿ“‚ Article ๐Ÿ“… 2010 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 76 KB

## Abstract This study investigates how consumers use brands to construct their self. Focusing on the consumer's experience of brands, the study interprets consumer narratives on how brand consumption contributes to the construction of the self. The findings demonstrate that consumers use brands in

Consumption situations and the effects o
โœ Timothy R. Graeff ๐Ÿ“‚ Article ๐Ÿ“… 1997 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 219 KB ๐Ÿ‘ 2 views

This research examines the role consumption situations play in determining the effects of brand image on consumers' brand evaluations. Results from the first experiment suggest that when consumption situations are experimentally manipulated for the same brand, conspicuousness does not significantly

General Anti-avoidance Provisions
โœ J. TILEY ๐Ÿ“‚ Article ๐Ÿ“… 1983 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 276 KB