Antecedents of Early Adoption and Use of Social Media Networks for Stakeholder Communications: Evidence from Franchising

✍ Scribed by Rozenn Perrigot; Manish Kacker; Guy Basset; Gérard Cliquet

• Book ID: 117961951
• Publisher: John Wiley and Sons
• Year: 2012
• Tongue: English
• Weight: 146 KB
• Volume: 50
• Category: Article
• ISSN: 0447-2778
• DOI: 10.1111/j.1540-627x.2012.00366.x