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Antecedents of B2C Channel Satisfaction and Preference: Validating e-Commerce Metrics

✍ Scribed by Devaraj, Sarv; Fan, Ming; Kohli, Rajiv


Book ID
121880015
Publisher
INFORMS
Year
2002
Tongue
English
Weight
397 KB
Volume
13
Category
Article
ISSN
1047-7047

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For more than a decade researchers have been interested in the implications of e-commerce for personal travel and freight transport. So far it is mostly the mobility effects of business-to-consumer (b2c) e-commerce that have been studied. However, consumer-to-consumer (c2c) e-commerce is becoming po