Antecedents and consequences of consumers' comparative value assessments across the relationship life cycle

✍ Scribed by Hansen, John D.; Beitelspacher, Lauren Skinner; Deitz, George D.

• Book ID: 118119747
• Publisher: Elsevier Science
• Year: 2013
• Tongue: English
• Weight: 244 KB
• Volume: 66
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/j.jbusres.2011.11.006