✦ LIBER ✦
Antecedents and Consequences of an Eco-Friendly Export Marketing Strategy: The Moderating Role of Foreign Public Concern and Competitive Intensity
✍ Scribed by Leonidou, Leonidas C.; Katsikeas, Constantine S.; Fotiadis, Thomas A.; Christodoulides, Paul
- Book ID
- 120225079
- Publisher
- American Marketing Association
- Year
- 2013
- Tongue
- English
- Weight
- 297 KB
- Volume
- 21
- Category
- Article
- ISSN
- 1069-031X
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