✦ LIBER ✦
Another look at loss aversion in brand choice data: Can we characterize the loss averse consumer?
✍ Scribed by Daniel Klapper; Christine Ebling; Jarg Temme
- Book ID
- 116568362
- Publisher
- Elsevier Science
- Year
- 2005
- Tongue
- English
- Weight
- 192 KB
- Volume
- 22
- Category
- Article
- ISSN
- 0167-8116
No coin nor oath required. For personal study only.